Natural Treatment NEVER BLEACHED, NEVER DAMAGED Great Lengths is the only Company that does not use any toxic chemicals (i.e. ammonia and/or bleach derivatives) in the de-pigmentation and pigmentation process of our hair. The result is colorfast hair that has not been subjected to damaging ammonia and/or bleach chemicals to remove the hairs original color.
The benefit of this Great Lengths patented process goes beyond the Great Lengths hair quality, it makes Great Lengths International the only Company that can factually state that there is no negative Eco impact from our production process. This point becomes magnified when compared to the significant negative eco impact created by all hair processing facilities, of which the overwhelming majority are located in China and Indonesia where there are no effective regulatory agencies to monitor such production.

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How is the Hair De-Pigmented? OSMOSIS TECHNOLOGY The hair is placed in osmosis baths where the black pigments are gently lifted from deep inside the cortex of the hair. This process of gently removing the pigment from the hair can take anywhere from 10 to 25 days to get it to the absolute lightest shade of blonde.

Other inferior products use a typical method of lightening/bleaching hair. Ammonium derivatives only break up the colour pigments but they continue to take up space inside the hair cortex. These chemical processes also damage the cuticle layer, thus compromising the hair's texture and condition! This results in dry, fragile hair with split ends. Silicones are applied to disguise the damage but these will soon disappear after a few washes.

The Great Lengths patented de-pigmentation process actually removes the colour molecules without affecting the condition of the hair. This method is not only kinder to the hair but more effective. Great Lengths colour inserted into the hair shaft does not fade like traditional colouring/dyeing methods.

Read the "Made in Italy" Article

How Is the Hair Coloured and How Long Will the New Colour Last? FADE-FREE PROCESS Great Lengths hair is subjected to a special process of pigmentation that does not require hair color, peroxide, or bleach. The new pigment has a clean, empty space to occupy. This ensures that the molecule sits firmly in place and thus the color will not fade out... just like your cashmere sweater!

Because our hair strands are not treated with harsh chemicals normally used to alter color, the hair's structural integrity, condition and texture are maintained.

Also the traditional color process does not effectively cover the hair's original color molecule, which means that after several washes the new color will fade away and could possibly leave a less desirable result.

Great Lengths hair has the luxurious, silky feeling of virgin hair that has consistent quality