Great Lengths Expands Across Asia Pacific with Exclusive Hong Kong Launch

Luxury hair extension brand strengthens its global footprint with expansion into Hong Kong and Singapore, marked by an elite launch event at the Rosewood Hotel.

Great Lengths, the globally renowned premium hair extension brand, is proud to announce its official expansion into the Asia Pacific region, now delivering its world-class products and education services from Australia into Hong Kong and Singapore, in addition to its established presence in New Zealand.

This strategic expansion marks a significant milestone in the brand’s continued international growth, bringing its signature quality, craftsmanship, and innovation to a new network of elite salons and stylists across two of Asia’s most influential luxury markets.

A Landmark Launch in Hong Kong

To celebrate this expansion, Great Lengths hosted an exclusive launch event in April at the prestigious Rosewood Hong Kong, one of the city’s most iconic five-star destinations. The event was held in partnership with internationally acclaimed celebrity hairdresser Rossano Ferretti, whose renowned salon operates within the Rosewood Hotel and caters to an ultra-high-end clientele.

The evening unfolded at the distinguished Carlisle & Co Club, a private, members-only venue known for its refined atmosphere and exclusivity. Carefully curated to reflect the ethos of both Great Lengths and Rossano Ferretti, the event brought together an elite audience of discerning clients, tastemakers, and industry leaders.

Guests were treated to a bespoke presentation showcasing the artistry, quality, and innovation behind Great Lengths hair extensions. The experience was designed not only to introduce the brand to the Hong Kong market, but to firmly position Great Lengths as a five-star destination brand—synonymous with luxury, discretion, and excellence.

“It was a complete success launching Great Lengths into Hong Kong and we couldn’t be happier with our brand partnership with Rossano Ferretti. We are excited about all the new business to come in the region.”

Karen Aubin, Great Lengths Australia & New Zealand

Strengthening a Luxury Brand Position

The expansion into Hong Kong and Singapore reflects Great Lengths’ commitment to partnering with only the most prestigious salons and highly skilled stylists. Known globally for its ethically sourced, premium-quality hair and advanced application methods, the brand has built a reputation as a leader in the luxury segment of the hair extension industry.

By aligning with iconic locations such as the Rosewood Hotel and exclusive venues like Carlisle & Co, Great Lengths reinforces its positioning as a brand that belongs within the world of high-end beauty and lifestyle experiences.

This move also allows the brand to tap into a growing demand across Asia Pacific for premium, natural-looking hair solutions delivered by expertly trained professionals.

Education at the Core: Introducing Michael Macede

A key component of Great Lengths’ success has always been its strong focus on education and certification. As part of the Asia Pacific expansion, the brand is delighted to announce the appointment of Michael Macede as its official educator for Hong Kong and Singapore.

With over 25 years of hands-on experience working with Great Lengths extensions, Michael brings unparalleled expertise and a deep understanding of the brand’s techniques and standards. A long-time user and respected educator, he will play a pivotal role in training and certifying stylists across the region.

Through this initiative, Great Lengths will offer comprehensive certification programs covering its full suite of application methods, including:

• Keratin bonds
• Tapes
• Wefts

These programs are designed to ensure that every stylist working with Great Lengths maintains the highest level of technical skill, artistry, and professionalism—hallmarks of the brand worldwide.

Expanding a Network of Elite Salons

With its entry into Hong Kong and Singapore, Great Lengths is significantly broadening its network of premium salons throughout Asia Pacific. The brand remains committed to its selective distribution model, partnering only with salons that meet its rigorous standards for quality, service, and client experience.

This curated approach ensures that clients across the region can access Great Lengths extensions exclusively through certified professionals who understand how to deliver truly bespoke results.

Newly onboarded salons in Hong Kong and Singapore are now live on the Great Lengths salon locator, making it easier than ever for international clients and travellers to find trusted providers of the brand’s services.

As demand for luxury hair solutions continues to grow, Great Lengths looks forward to welcoming more high-end salons and stylists into its global community.

A Global Brand with Local Impact

Great Lengths is currently available in more than 40 countries worldwide, maintaining a tightly controlled network of certified salons and hairdressers who value craftsmanship, innovation, and premium quality.

The Asia Pacific expansion represents not only geographic growth, but also an opportunity to bring the brand’s philosophy to new audiences—those who seek exceptional results, ethical sourcing, and a truly elevated salon experience.

By combining global expertise with local partnerships, Great Lengths aims to create a strong and sustainable presence in the region, supporting salons and stylists while delivering unparalleled results to clients.

Looking Ahead

Following the success of the Hong Kong launch, Great Lengths is poised for continued growth across Asia Pacific. With education programs underway, new salon partnerships forming, and increasing awareness among luxury consumers, the brand is entering an exciting new chapter.

The collaboration with Rossano Ferretti sets a powerful benchmark for future partnerships—one rooted in shared values of excellence, artistry, and innovation.

As Great Lengths continues to expand its footprint, its mission remains unchanged: to deliver the highest quality hair extensions in the world, supported by education, integrity, and a commitment to beauty without compromise.