New 2018 global campaign by Angelo Seminara – ‘Mirage’


For the third year in a row,  Angelo Seminara has created a masterpiece collection for Great Lengths, and it is nothing like he has ever produced before.

The four-time British Hairdresser of the Year Italian born creative genius worked with Andrew O’toole to create the latest collection Mirage, shot in Namibia.

Through sand storms and immense heat Mirage is a fascinating collection that juxtaposes the harsh beauty of the Namibian desert with the flowing and sometimes colourful couture and hair.

To view the entire collection see the gallery

Angelo Seminara for Great Lengths

Great Lengths is beginning a new, top-class collaboration with creative genius and three-time winner of British Hairdresser of the Year, Angelo Seminara.

Starting 30 years ago as a salon trainee in a village in Italy, Angelo moved to Rome to work for Toni&Guy for five years before fulfilling his passion to work in London for 16 years as international creative director for Trevor Sorbie. Since 2010 he has worked as an independent freelancer around the world on a multitude of projects, fashion week shows, hair trade seminars and glossy magazine editorials, inc Vogue, Harpers Bazaar, Vanity Fair. Enduringly original, Angelo is the undisputed leader of avant-garde and beautiful commercial styles, pushing the boundaries of hair, crafting it into surprising shapes, astonishing colours and sensational textures. Looks of wondrous complexity achieved via creative intelligence and artistic vision.

The new Great Lengths promo campaign, featuring Angelo’s creativity, has just been released and the result is an incredible show of talent and diversity.

“I’ve always worked with extensions, using them as a type of canvas on which to implement and express my ideas,” says Angelo. “I’ve been looking for a partner in the sector which combines professionalism and service for stylist and client alike – qualities I’ve found in Great Lengths.

Great Lengths International CEO, Matteo Antonino, is enthusiastic about working closely with the extraordinarily talented hair designer:

“This cooperation with Angelo Seminara is a logical next step for us, and one which also strengthens our position as a world leader in hair extensions.”