Great Lengths Year In Review, 2022

Well that year went quickly didn’t it? It’s now, somehow, 2023 and we thought we’d take a moment to look back on the year that was and celebrate the many wonderful moments we’ve had.  Here’s a snapshot of the bright and sparkling markers from this year that our wonderful brand and network have shared together.

Great Lengths named world’s hair extension brand to become B Corp Certified

B Corp, also known as Benefit Corporation, is an independent company that audits and rates companies in relation to their social and environmental impact. In our scoring, we proved without a shadow of a doubt, that how we operate is ethical and transparent making us the world’s first and only hair extension company to receive the green tick from B Corp.  As our brightest moment this year, it has meant so much to our family business, our salon partners, and our customers that we can say we are a for profit, for good entity.

first b corp hair extensions

Great Lengths Network Goes To Fiji

In our first ever overseas conference, Great Lengths stylists from all over Australia and New Zealand joined our three day conference at the Marriott  Momi Bay, Fiji.  During this special time together we reconnected after two years of COVID disruption.  Yes, of course there was business, but this chance to network proved to be so very valuable to each of our stylists who found friendships and support among our hundreds of connections.

After three days of workshops and fun, our network left with new connections and a stack of new memories.  For us at Great Lengths this was so very important as it was our first ever opportunity to bring our community together.

tape hair extensions

New Innovation & Technology: Great Lengths Tapes

This year also marked the launch of our incredibly successful new tape system.  By identifying key issues with existing tapes in the marketplace, we were able to create the highest quality and longest lasting tape system available.

Some key innovations to our tape system include the medical grade, ultra strong tape adhesive that is both hypo-allergenic and durable.  Along with the proven longevity of this attachment system, we – of course- use only our premium virgin, remy, double drawn hair.  Thanks to the integrity of our hair, there’s no need for silicones or masking smoothing substances that would degrade over time.  The hair, as proven with our keratin system, lasts up to six months or beyond.  This culminates in creating the world’s finest, longest lasting tape extensions.

Behind the Scenes Support, Always Ready To Help

Finally, though probably not visible from the outside, we’ve massively increased our staff and training to support Great Lengths growth.  2022 could kinda be our year of “Our Team” given that now each and every hairdresser client now has a dedicated Business Development Manager.  In addition, we have new Education staff at the ready to support with any technical issues our clients may have.  For digital education support, we expanded to having an intranet with dedicated How To and Troubleshooting videos. In a nutshell, our aim has always and will always be to support professional hairdressers in pursuing their hair extension business.  Through relationships, training, networking and more we took action this year in reaching our goal of being the Number One hair extension brand for hairdressing professionals.

Looking Ahead

Without letting the cat out of the bag ( we have some seriously exciting things coming in 2023)  you can expect Great Lengths to push beyond and above in 2023.  In the same focus areas of : Ethics and Sustainability, Community, Innovation and Support we are absolutely focused on maintaining our reputation for premium quality in our products and in our brand. Want to know more about what we’re up to? Follow us on Instagram and keep on top of the exciting things happening.  Are you a new salon/stylists who likes our vibe? Jump on, the water’s warm! Join us today.